Bloo

The logo design serves as a visual metaphor of the guest’s journey sleeping bubbles, em- bracing all spaces and touchpoints of his or her stay. A place to which guests can get away and enjoy the amenities that each property has to offer. The collaborative experience of the Bloo brand is reinforced by the overlapping concept, which a visual representation of the connec- tions and conversations that take place in our hotels. Shapes are designed to mimic the function- ality of our hotels, they are organic, dynamic and visually elegant.